Ever wonder why we count to three?

January 9, 2007 was the day Steve Jobs introduced the first generation of the iPhone. It is a groundbreaking moment in the history of technology (and the history of society) - the iPhone has changed almost everything, as we interact with each other and brands, with Android and others soon to follow in the market. Beyond what the moment represents, the presentation itself is interesting.1Jobs was famed for using expressions like "Wait, There's More" or "Another Thing" in his presentations, and he even opened the 2007 presentation by discussing the three revolutionary products they would introduce:The first, a widescreen iPod with touch controlThe second is a revolutionary mobile phoneAnd the third is a groundbreaking Internet communication device.

The power of the three
The rule of 3 is a writing principle described in Roy Peter Clark's book How To Write Short. It suggests that events or characters introduced in three are more humorous, satisfying, and effective in executing a message and appealing to the audience. The audience is more likely to remember the information transmitted, and it makes the speaker knowledgeable while being simple and catchy at the same time.
Martin Luther King Jr., the civil rights activist and preacher, was known for his tripling and the 3s rule during his many influential speeches.