Ever wonder why we count to three?
January 9, 2007 was the day Steve Jobs introduced the first generation of the iPhone. It is a groundbreaking moment in the history of technology (and the history of society) - the iPhone has changed almost everything, as we interact with each other and brands, with Android and others soon to follow in the market. Beyond what the moment represents, the presentation itself is interesting.1 Jobs was famed for using expressions like "Wait, There's More" or "Another Thing" in his presentations, and he even opened the 2007 presentation by discussing the three revolutionary products they would introduce: The first, a widescreen iPod with touch control The second is a revolutionary mobile phone And the third is a groundbreaking Internet communication device. The power of the three The rule of 3 is a writing principle described in Roy Peter Clark's book How To Write Short. It suggests that events or characters introduced in three are more humorous, satisfy
